Employing Strategy in a Competitive Environment Research Paper

Employing Strategy in a Competitive Environment - Research Paper Example These factors include income, education, geographic location, and age. Technological changes, which are arising might or might not support the activities of our business as well. This will be the supreme important trend, which could affect the ability of the company to stay competitive within the market. As the company provides the customers with quality information materials, which will permit them to sell to the end user clients more ably at a lesser charge, the company has to be aware of the datum that fresh technologies are emerging every day (Stigler 2008). The company must ensure that the products are continually updated to meet the clients’ needs. The company has to be aware of these emerging changes, as they occur to continue to anticipating the customers’ needs, and tackle them afore they essentially request it. This is how the company can capitalize on these changes in technology, by ensuring the clients have available information resources at all time to meet their end user consumer needs. The company can achieve this by constantly researching fresh and innovative technologies, as they emerge hence staying ahead of clients' requirements. New entrants to the market can also present a threat to the company. If the company is successful in attaining market share as well as being lucrative, this could draw new comers who may pull clients from the company. The company can combat this through being the low cost spearhead. Moreover, the company must keep on providing quality products, which the company’s clients trust. Establishing such reliability will be a basis in guaranteeing the company’s stand within the market (Wisma, 2012). To address the sustainable mobility’s challenges, while getting on a fresh stage of dynamic development and consolidating its presence within the international marketplace, the company can rely on its fundamental strengths. These strengths include knowhow of the inner operation of the informatio n industry; capacity to afford quality products, virtual firm can be easily be accessed online to generate a competitive benefit within the marketplace. The company can achieve this through effective communication with core clients. Increased sales do not necessarily mean increased returns; therefore, the company needs to evaluate the efficacy of the firm’s communications (Karakaya, 2005). This strategy will provide the company the understanding of the inner operation of the information sector to be cognizant of the clients’ needs. Furthermore, all staff must have some experience about book to fortify the company’s most crucial asset. Through keeping a close watch on changes in technology, the company will be capable of offering relevant products that the end users can benefit from them. Working online will make the company mobile and effortlessly accessed by either the company’s clients or their clienteles. This eases on the travel costs that would other wise be incurred if need for assistance or service arises (Wisma, 2012). Considering that the market share is minimal, I find that the company’s core competitor is the established publishers. The challenge is how the company can obtain and retain customers. The company has to create information materials, which clients can differentiate from those of the competitors’ products owing to their good quality. The company must employ proficient writers and

Compare the management of a public service in the UK to that of one Essay

Compare the management of a public service in the UK to that of one other country of your choice. What does the comparison tell you about the factors that shape public management in each country - Essay Example igned to provide specified benefits, financial risk cover, and improved access to health services with the goal of improving the health outcomes (Baum, 2009). The healthcare programs are not meant to provide coverage for all people of the country and neither are they meant to provide treatment for all ailments. The healthcare policies are decided by three important dimensions. These refer to the people who are covered, the services that are covered along with the extent of costs that are covered. The topic of healthcare is selected since it affects all citizens of a nation. While rich people can afford to take private medical treatment and healthcare, the poor and middle class people, retirees and those with disabilities depend on the social healthcare systems to survive and lead a meaningful life. These are the reasons for selecting the topic. UK and USA are two nations that have a very effective and much debated healthcare system that are advanced and equitable in the application ( Rogers, 1997). Hence, these two nations are selected. Next chapters will examine various issues related to this subject. As a matter of policy, NHS collaborates and works with international organisations such as WHO, UNO, UNICEF and other health and social care agencies. NHS has a sustainable development unit called NHS SDU and this department takes up projects with WHO to develop support packages for WHO European Member States. NHS provides projects help on two components. These are the technical guidance for sustainable health systems and the international route map. As such, NHS does not obtain any funds from international organisations and its activities are guided by the NHS board (NHS SDU, 2012). Hofstedes cultural dimensions provide an indication of the national culture of a nation. It indicates the manner in which citizens of a country would respond to certain situations, the manner in which they react to positions of authority and power and the manner in which they react as a

Effect of Morning Shows in Pakistan

Effect of Morning Shows in Pakistan Impact of Morning Shows on Housewife Abstract: The research is aiming to find the impact of Morning Shows on Housewife. The researcher has found association between viewership and influence of Morning shows on Housewife. The Researcher choose this topic as Morning shows are getting popular in our society and considering the importance of Morning shows and females attachment with the characters of different celebrities. The researcher used survey method to measure the influence and impact of Morning shows on housewives. As survey technique is an effective way to find out people’s behavior. There has been noticed a heavy viewership of Morning Shows and a greater influence over housewife’s. Excessive influence of Morning Shows on Housewife of middle is also seen. Influence in culture, language, relationship and religious practices is seen. Housewife’s watch these Morning Shows and are getting influenced by the artist according to their mental understanding. Housewives are the ones who bring up the society and play a role in nation building. There is an excessive viewership of Morning Shows and greater change on Housewife’s in Pakistani Society Introduction: Television shows is a major element of media. Media has been considered to be a change agent of socialization. Media reflects the society and Society has to depend on media for the fulfillment of its various needs. As major collective sources of information and images, the media perform many functions and server numerous personal needs. Media provide a link to the larger society. Mass media and society relation refers to the knowledge we all have from our own long experine4nces with media which enables us to understand what is going on, how a medium might fit into our daily lives, how its content is intended to be â€Å"study† genres and examples of contents and much more. Tim O’ Sulligvan, Brian Dutton and Philip Rayner write say’s â€Å"Media collectively act to provide their audience with windows on the world or with definitions of social reality†. Implicit in this kind of claim is the idea that the media act as a powerful agencies capable of shaping and directing public and private understandings of the world and awareness of its social, economics, moral, cultural, technological and political affairs. (1) Rational Nowadays Morning Shows are playing a vital role in the society, Theses shows are encouraging women to stick before TV sets ignoring the educative role. Morning Show are playing a prominent role in capitalizing and the ignorance of family values and genuine rights and responsibilities of people on individual and collective level as a family. Everywhere in these shows there are family politics, issues, and victimization stories, often daughter in law is targeted either positively or negatively. Youngsters see people in shows that are beautiful, fancy luxuries life style live in magnificent homes, wear best clothes and live every imaginable life styles in full autonomy and frequency without condemnation for any behaviors. They perceive them in different terms according to their mental level and derive different meanings from those shows. Rational for Selecting Housewife’s The researcher is targeting Lahore City Housewife’s because almost are educated, cohort and have greater viewer ship of Morning shows. On the other hand Husbands are supposed to watch TV at home on weekend or holidays in an irregular manner. Statement of the Problem This study is an attempt to find out the impact of Morning shows on Lahori housewife’s and the influence they are getting in their daily lives and mutual relationships. Research Objectives To find out the effect of Morning Shows on Lahori Housewife’s. To analyze the influence of Morning Show on the life style of Lahori Housewife’s. To investigate whether the Morning shows are affecting the relationships of Lahoris Housewife’s. To study that affect of religious practices shown in the Morning Shows over Islamic religious practices To find out whether the Morning Show are affecting or changing the lahories housewife’s cultural practices or not. Morning Shows are portraying useful message to housewife’s or not. Research Question Research question are considered very important in any scientific study, No research can be conducted unless the research question is chosen and accurately and clearly defined- it deserves some serious consideration. â€Å"A research question is a formally stated question intended to provide indication about something, and it is not limited to investigating relationship between variables.† (wimmer, 1994). This research has been conducted under the light of theses research questions: Are Housewife’s following the same fashion such a makeup and jewelry shows in Morning shows? Is Morning shows affecting the language of Housewife’s? Is it justified to have extra-marital relationship in an unhappy married life? Are family affairs in Morning shows affecting the relationship between family members? Are religious practices shown in their Morning shows our religious practices? Significance The significance of selecting this topic is that females have to play a role of a mother and houses wife. They watch these shows and perceiving them according to their mental levels and then also derive different meanings from those shows. Morning shows are densely watched and the reason of studying this topic is that it has a heave viewership as compared with other shows. Females of Lahore stand at the age of having idealistic thinking or fantasy about the futures. Our family setup is completely different from those shows in the Morning shows. Female watched these Morning shows regularly. They have unconsciously started applying those roles in their homes. Females of Lahore by these show and expect that they will also spend that kind of lifestyle. History of Morning shows Breakfast television (Australia, Ireland, New Zealand and United Kingdom) or morning show (Canada, Indonesia and United States), is a type of infotainment television program, broadcast live in the morning (typically scheduled between 6:00 and 10:00 a.m.). Often hosted by a small team of hosts, morning shows typically target the combined demographic of people getting ready for work and school, and stay-at-home adults and parents. The worlds first breakfast / morning show on national television is Today, which set the tone for the television genre and began broadcasting on January 14, 1952, on the U.S. television network NBC. For the next 60 years, the Today show was number one in the morning ratings for the vast majority of its run and since its start many other stations around the world followed NBCs lead and copied their successful format. Moring Shows History in Pakistan Golden times were those when we have only one channel PTV. People waited desperately for their favorite shows that were broadcasted once in a week. At that time one thing that we had was Standard. Standard content was displayed on TV and yes you can enjoy it with your family, with the course of time PTV introduced its morning transmission that was Pakistan’s first morning show. So, today we will discuss the Morning Shows in Pakistan. Morning shows in Pakistan are aggravating their standards day by day. The basic purpose of this show was information with entertainment and grooming of both kids and their mothers. These shows were intellectual ones and hosted by Mentally Groomed anchors those people knew the ethics and etiquette. Most crucial thing is that they knew that they are broadcasting their selves on a national television. Literature Review Literature Review is considered as one of the most important step in any research process as it helps to extract the main points, issues, findings and research methods of previous studies. Literature review serves as a springboard for any research. It is a systematic research and analysis of published information that accredited scholars and research have written on a topic. It is organized according to the research objective, thesis or the problem/issue that a researcher wishes to address. The purposed of literature review is to know what type of research has been done in the area and what has been found in previous studies. According to Wimmer and Dominick (1994), it not only allows to learn from (and eventually add to) pervious research but also saves time, effort and money. The review of relevant literature in a study accomplishes several purposes: It helps the researchers to have a better understanding of his/her own study by identifying what knowledge and ideas have been established on the topic. It grants you the knowledge in your area of focus and reduces the chances of the duplication of ideas. It helps to indicate the direction of your research scope to maximize the reward of your research efforts. It helps to indicate the direction of your research scope to maximize the reward of your research efforts. It shares with the readers, the result of other studies that are closely related to the study being reported and provides a framework for comparing the results of a study with other findings. It also provides an opportunity to the researcher to rephrase the problem into analytical and operational term clearly, sharply and free from ambiguities. The researcher has reviewed the studies related to Television for this chapter. In order to capture the audience our morning shows have evolved into something more like a drama or a game show. Popular TV drama actress come, are hosting a morning show! The hosts are jumping around and the stage is full of celebrities and at times we do not hear what any of them is saying except that Research have found someone sitting and talking. One show had a girl in a box with lots of snakes being injected in the box and the girl dared to sing and she kept of singing not my idea of a good morning! Researcher read article online Mustansar Hussain Tarar and Qurat ul ain Haider days on PTV when words had meanings and wisdom, when conversation used to take place between people with etiquettes, when we used to learn from the anchors and when morning show reflected our culture and values and we used to respect them! The morning shows era which followed the PTV days with Marina Khan, Nadia Khan and Farah Hussain was still better. They talked about health, children issues, mental health, cooking, exercise and a lot more but still informative. Now it seems like these shows are from some other country, hosts ( girls) do not wear dopattas (they NEVER do) and men look like they also come out of a beauty parlour. Even when they are talking about various social issues we do not seem to relate with them. Researcher does not mean to say that we should have stayed in 80†²s and 90†²s but we could have matured and nourished our morning show into something more engaging without making it so commercial like a fake product with hosts wrapped in expensive clothes, loaded with makeup in this heat, wedding parties and mango parties when a middle class family cannot afford any of the above. Watching morning shows for a week was a disappointment. Saleem, Noshina in 1994 conducted a research on â€Å"cultural Imperialism. A case study of the impact of Dish Antennas on Pakistani society† used survey method concluded that majority watch Dish antenna viewers, because of cultural and linguistic harmony with Indian. Almost all the respondents are of the view that Hindi and English words have started penetrating in their spoken languages. Majority of the women are of the opinion that the dresses, hairstyles, jewelry and the styles of Indian and western models and actresses are attracting their attention. Therefore, new trends and fashion are making way in our society. Butt, Naveeda in 19997 conduct a study on the â€Å"Impact of PTV pop music programs and drams on the student of Punjab University† applied survey method and shows that Pop Music in popular among student of Punjab University due to fashion, dances, songs and pop singers. Male and female are influenced from romantic seenes which are being shown. Yousaf, Ayesha in 1998 carried out a research on â€Å"A Comparative Study of the difference between reading and T.V viewing of Punjab University Students†. She used questionnaire in her research and found that consciously or unconsciously people do absurd language from both type of media. T.V does involve a person’s own choice to a large degree and they read books of their own choice. As far as in depth analysis is concerned, results show that both media can prove to be useful depending upon the viewer and nature of issue. As far as the criticism that books hinder a person’s socializing ability is concerned, results do not support it. It cannot be categorically said that books always make a person reserved. Other factors also need to be considered. The use of this medium is not the one and the only factor involved. Lala Rukh, Nas in 1999 carried out a research on â€Å"Analytical study of PTV drama serial carrying social issue (1995-1998)†. She used content analysis in her research and found that this is not the contribution of PTV but drama writers have played an important role to reflect the social issues of Pakistani society through their creation drama script. Aftab Butt, Saher in 2000 conducted a research on â€Å"An analytical study of the role of PTV dramas in educating the masses about women problems (July 2001-June 2002). She did qualitative analysis of dramas of Pakistan Television, in which she has critically analyzed dramas of Khawateen Time and Prime Time from July 2001 to June 2002 and shows that TV dramas are highlighting the women problems but they are not educating the people nor creating awareness among them the way a drama should do. Viewers more readily see Prime Time transmission of PTV as the time is suitable to all the people. However, it has been observed by the researcher that the topics of PTV dramas lacks diversity and the same subjects appear in every drama. The cable network channels have also diverted the people’s attention away from Pakistan Television PTV. Viewer’s habits and perceptions have changed over the period of time due to their exposure to other channels. Arif, Muhammad 2002 carried out a research on â€Å"Analysis of behavior of college students towards Mass Media† used a survey method and indicator that the students like to watch TV drams, movies and comedy programs. They also like to watch Indian programs as well as Pakistani programs. Shahid, Muhammad, in 2001 conducted a research on â€Å"The role of private productions in changing the contents of T.V dramas† concluded that the role of private productions in drams has played positive and negative aspects and changes. As far as positive role is concerned it is less. There is no doubt that private productions have played a vital role but only those people are successful who has money. It is not compulsory that people who have talent and positive thinking are successful. Private productions have less positive role than negative role. Bukari, Bushra in 2002 conducted a research on â€Å"The Effect of Television programs on youth† shows that youth of the Punjab University has modern views about different issues such as co-education, women liberation and parental authority etc. It is difficult to say whether these modern views are due to television programs or due to some other factor. Tamkeen, Zahra in 2004 conducted a research on â€Å"Nuclearization of family system and role of TV dramas used survey method and concluded that a majority of the people watch television on daily bases in their leisure time. They have an extent to the exposure of Television. The results conclude that majority of the audience watch PTV, Geo and Star plus as their favorite channels and people are more interested watching television drama on these channels. Dramas have greater exposure in this society and majority of the viewers have large media habits of exploring television dramas. N. Ahmed Kiran and T. Haroon Uzma wrote an article on â€Å"Proliferation of TV channels in Pakistan† concluded that the proliferation of private television channels has had a positive impact in three important dimensions. It has led to the creation of a niche for alternative dramas and has broken the rigidity of religious shows; it has played a major role in opening up of the political debate in Pakistan’s electronic media; and it has benefited both the electronic media and advertising industry through revenue generation. There are disparate views on the future impact of television proliferation in the country. At the moment, PTV authorities are not too concerned about competition from the cable television. This optimism is not misplaced. While cable is available in limited regions, PTV is terrestrial with its own transmitters covering a wide area. PTV still has its stronghold and covers a wide-ranging area. For instant, PTV-1, which is also claimed to be the family ch annel, covers 38% of the area catering to 86% of the population. PTV world, that transmits news and current affairs programs, cover 29% of the areas and catering to 75% of the population. Its news channel service covers some 8% of the areas with 40% of the population. From June 2003, PTV has introduced another channel, PTV National that transmits regional programs. Prime TV telecasts PTV drams and documentaries for the peoples, especially Pakistanis living in Europe. Channel-3 aims to provide ‘homely atmosphere to all family viewers’. PTV World beams its programs to viewers in South Asia and the Middle East. Theoretical Framework It is crucial for every social research to be supported by some theory. Theoretical framework can be roughly defined as a select setup within which any research operates. A primary aim of science is to discover explanations for observed phenomena. To explain communication, the researcher must move from description to a theoretical analysis, seeking to develop theories that offer satisfactory answers to the question why?† Thus, a research’s aim in the discovery phase is to generate theoretical explanations for observed patterns of human communication (Smit 1998). The research will relate the Use and Gratification, Cultivation Theory and Self Perception Theory with her study. Research Methodology Population Sample and Sampling Techniques Research Design Survey Method Research Instrument Closed-Ended Question Pre-Testing Data Collection Quantification of data Data Preparations Data Processing Delimitations References: Tim O’ Sulligvan, Brian Dutton and Philip Rayner: : Study the Media, London, Amold. 1998, p.19 Roger D. Wimmer, Josheph, R. Dominick (1994) – Mass Media Research: An Introduction (4th Ed) Belmont, California: Wordsworth. www.pemara.gov.pk/ (citied 27th March 2014) www.desironak.com (citied at

The African Athena Controversy Essay -- Ancient History

With the absence of certainty, competitive plausibility is a realistic approach to trying to determine the influences that the Egyptians and Phoenicians had on the Ancient Greeks. Since the publication of the Bernal’s Black Athena volumes I and II, a great debate has surfaced. There is no question that the Egyptians and Phoenicians had an influence on the Greek culture, the questions that are being disputed is the exact nature of the relationship and what period of time this relationship existed. After reading the three articles presented, I have come to agree with Martin Bernal and his Revised Ancient Model of Greek origins. At one time Egypt was accepted as European, but that status began to erode and in the 1790’s Egypt was regarded as an African Nation. Prior to the 1820’s the most widely accepted theory of the origins of Greece was the Ancient Model. In this model, primitive tribes, Pelasigians, and others inhabited Greece. In certain regions of Greece, the Egyptians and Phoenicians settled, built cities, and civilized the natives. The Phoenicians were credited with having introduced the alphabet while the Egyptians taught the Pelasgians about irrigation (Bernal, p. 7). It was during this period, the Northern European scholars began to cast doubt on the colonization of ancient Greece by the Egyptian and Phoenicians and their cultural development of that time (Bernal, p. 7). â€Å"Historiographical developments cannot be linked to the availability of any evidence† (Bernal, p. 7). Sadly, there were some great discoveries found after the models changed, but they were ignored, like Jean-Francois Champollion findings, he had begun to decipher the hieroglyphics during 1820’s, the decipherment of cuneiform, and the first arc... ...ilization and led me to agree with Bernal’s Revised Ancient Model. References Berlinerblau, J. (1999). The Aryan Models. Heresy in the University: The Black Athena controversy and the reponsibilities of American intellectuals [Portfolio reading set]. Retrieved from University of Massachusetts at Boston: http://www.UMB.edu Bernal, M. (2001). Introduction Black Athena writes back [Portfolio reading set]. Retrieved from University of Massachusetts at Boston: http://www.UMB.edu Lefkowitz, M. R. (1996). Ancient history, Modern Myths. Black Athena Revisited [Portfolio reading set]. Retrieved from University of Massachusetts at Boston: http://www.UMB.edu The African Athena Controversy [Portfolio reading set]. (2012, June). Retrieved from University of Massachusetts at Boston, CEHD, CLA, CPCS, CSM, and CNHS Writing proficiency evaluation (WPE): http://www.UMB.edu The African Athena Controversy Essay -- Ancient History With the absence of certainty, competitive plausibility is a realistic approach to trying to determine the influences that the Egyptians and Phoenicians had on the Ancient Greeks. Since the publication of the Bernal’s Black Athena volumes I and II, a great debate has surfaced. There is no question that the Egyptians and Phoenicians had an influence on the Greek culture, the questions that are being disputed is the exact nature of the relationship and what period of time this relationship existed. After reading the three articles presented, I have come to agree with Martin Bernal and his Revised Ancient Model of Greek origins. At one time Egypt was accepted as European, but that status began to erode and in the 1790’s Egypt was regarded as an African Nation. Prior to the 1820’s the most widely accepted theory of the origins of Greece was the Ancient Model. In this model, primitive tribes, Pelasigians, and others inhabited Greece. In certain regions of Greece, the Egyptians and Phoenicians settled, built cities, and civilized the natives. The Phoenicians were credited with having introduced the alphabet while the Egyptians taught the Pelasgians about irrigation (Bernal, p. 7). It was during this period, the Northern European scholars began to cast doubt on the colonization of ancient Greece by the Egyptian and Phoenicians and their cultural development of that time (Bernal, p. 7). â€Å"Historiographical developments cannot be linked to the availability of any evidence† (Bernal, p. 7). Sadly, there were some great discoveries found after the models changed, but they were ignored, like Jean-Francois Champollion findings, he had begun to decipher the hieroglyphics during 1820’s, the decipherment of cuneiform, and the first arc... ...ilization and led me to agree with Bernal’s Revised Ancient Model. References Berlinerblau, J. (1999). The Aryan Models. Heresy in the University: The Black Athena controversy and the reponsibilities of American intellectuals [Portfolio reading set]. Retrieved from University of Massachusetts at Boston: http://www.UMB.edu Bernal, M. (2001). Introduction Black Athena writes back [Portfolio reading set]. Retrieved from University of Massachusetts at Boston: http://www.UMB.edu Lefkowitz, M. R. (1996). Ancient history, Modern Myths. Black Athena Revisited [Portfolio reading set]. Retrieved from University of Massachusetts at Boston: http://www.UMB.edu The African Athena Controversy [Portfolio reading set]. (2012, June). Retrieved from University of Massachusetts at Boston, CEHD, CLA, CPCS, CSM, and CNHS Writing proficiency evaluation (WPE): http://www.UMB.edu

No Faith, No Love, No Time, and Dr. Lazaro Essay

The short story â€Å"Faith, Love, Time, and Dr. Lazaro† of Brillantes is caught in a juxtaposition and irony by the abstract elements of the title. This paper hopes to make these abstract elements concrete to further understand the story better. Furthermore, this paper will present a comparison and contrast of mainly two characters, Dr. Lazaro and Ben, as counterpoints. Faith often leads to the spiritual belief of the existence of a Higher or Supreme Being, in this case God (for the Catholics), which is contextualized in the story. On another level, faith is also believing in oneself, and this belief initiates the believer to proclaim, and spread such faith to others who are â€Å"non-believers. This is shown during the younger years of Dr. Lazaro, who firmly believed in God, but because of certain critical events in his life, lead to a loss of his faith. Looking at it on another level and from a professional perspective as a physician, Dr. Lazaro is emotionally and objectiv ely detached, as is required by his medical profession. On the other hand, Dr Lazaro’s inherent power to either save and heal or allow the ravages of disease to snuff life are perhaps reasons why he had been hard and emotionally detached. Firstly, after seeing a cancer patient suffering so much that even morphine, a kind of pain reliever, couldn’t even ease the pain of the patient, he was just back in his element, back in his coldness, numbness, and apathy. Lastly, his seeming air of detachment from reality while curing the tetanus of the child, juxtaposes with the impending reality of death and misery in the child’s family. But what could have done this to him? Perhaps, as a doctor, exposed to seeing patients undergo traumatic pain and deep suffering, could have anesthetized Dr Lazaro’s emotions. But this detachment, even aloofness is striking. His fear of having to deal with more pain prevented him to be at his best, especially after having experienced it himself. His son committed suicide by slashing his own wrist, and he could not do anything to save him. He felt that his efforts of saving life was useless. If he was not able to even rescue his own son’s life, what more others? These maybe are the underlying doubt and question that is in Dr. Lazaro’s mind that diminished his self-esteem, that made him emotionally detached. Because as a doctor, there are no room for doubts and fears but  rather only the belief in oneself and in one’s capability to help other people. Dr. Lazaro’s counterpoint, Ben, is different. Even at a young age, he was sure of what he wanted to be, and believes that he can follow a religious vocation. Although he may have a good career and become successful in being a doctor, surgeon or even an engineer, but is this really what he wanted to become? Ben’s faith in God, as well as his faith in himself, galvanized his stand to serve others by becoming a priest. Many clues and textual evidences to Ben’s desired career are shown. First, was his reading of a biography of a man who became a monk. Second, was when he baptized the child. Lastly, was when he was called Father Lazaro by his own father, Dr. Lazaro – after he performed the rite of baptism on the sick child.. The three showed concrete evidences of his wanting to become a priest. Love is passion and desire in disguise. It is when you do something, and you do it with your heart, mind and soul because of your desire, passion and love. This characteristic is shown by Ben in his passion of serving others by his desire to enter the priestly vocation. This desire to become a priest to serve others as minister of God rather than become a lucrative doctor or an eminent engineer became apparent when he subsumed others over and above and over self interest. The setting of the story has also intensified the color of love for Ben. It was set in April, midsummer, the hottest days of the summer season. Like April heat, it made love more raging and fiery. Ben didn’t have to be in Tarlac and stay with his father, he and his mother could have gone up to Baguio for a cool summer. But no, he stayed. He, like the April heat, is raging in love and desire to be of help to other people. The act of considering others before oneself is definitely a selfless act defined by love – made concrete through his desire of becoming of a priest. This is shown when he baptized the dying child, he baptized the child as a symbol of his love, his love of wanting to see him in the kingdom of God. Although Dr. Lazaro at first had the desire to also serve others, the death of his most loved son, killed off any love left for the doctor to serve, albeit mechanically, acting out a physician’s obligation, devoid of compassion and depth of feeling. His son who died was a reflection of himself. It was a treasure of his that he loved so much but which vanished so quickly. With the pains and sufferings, he grew more in hatred and not in love. Nevertheless, his blaming Adam for eating the apple was an unwitting  sign of still believing in the word of God. Nonetheless, to make matter worse, he hated God for taking away his treasure, the son, from him which is why he lost faith in God. It’s as if he had lost the willpower to live again. Time is an abstract element. Time is made manifest in the story not only by the sequence of events portrayed progressively by the plot, but by the seeming imperviousness of Dr. Lazaro to temporal matters that are expected of him – th at of sharing moments as father to his family which he does not; preferring instead to spend time ensconced in his study after work listening to classical music. Time is also the gap not only in the chronological difference between father and son, but more so by the glaring chasm that has separated both from each other – figuratively and emotionally. The detached air by which Dr. Lazaro tries to interact with Ben, and the trepidation faced by Ben to inform his father of his plans to enter the priesthood is indicative of a temporal and filial gap. Thus, no precious moments are shared by father and son except for the talk, which had to happen in the course of the long drive for sick call. Time can also be seen in the recollection of Dr. Lazaro. As he travels back in time and space, it proves only one thing that the past is not yet dead to him. He lives more on the past, than on the present. Regretting and wanting to have been able to show love, faith, he wished that he and his dead son must have spent more time together. He finds himself lost in time, and can’t express love and faith to anybody else. The name Lazaro has likened itself to that of the parable of Lazarus. There was a rich man who can have any human valuables in his life, but never dared to share it with anyone else. Lazarus was a beggar with sores lying at the gate who waited for leftovers and food scraps to fall from the rich man’s table to eat.. When rich man and Lazarus died, the former was tormented in hell and the latter went to Abraham’s side. The rich man asked Abraham to dip the finger of Lazarus in water to cool his tongue. But the chasm and gap had separated heaven and hell, hence, no one from any side could cross over the other side. He then requested to send Lazarus to his father’s house for he had five more brothers and warn them of this place of torment. Abraham replied that they must listen to Moses and the Prophets. But the rich man insisted to send someone from the dead to go his family and they will repent. Abraham replied that if they will not listen to Moses and the Prophets, they will not be convinced even  when someone rises from the dead. Dr. Lazaro was an allusion, pretty much like the rich man in the parable. Firstly, he had no faith in the existence of the Superior being, just like the rich man in the parable who never practiced his faith of sharing his riches with others. The rich man showed his love by way of his request to send back from the dead Lazarus to warn his equally delinquent brothers to mend their ways. Such action is definitely precipitated by concern and love to spare them from the same hellish fate. Dr. Lazaro, much like the rich man, only showed a semblance of love when there was already a big gap. Lastly, both the rich man and Dr Lazaro idled their time – the former surrounded by luxury and comfort oblivious of what goes around him, and the latter who prefers listening to classical music Needless to say, the story’s title should really means â€Å"No Faith, No Love, No time for Dr. Lazaro†.

Dettol Soap

Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour, but becomes milky white when diluted in water. This diluted mixture can be used to clean cuts etc. The active ingredient which defines its unique antiseptic property is an aromatic chemical compound known as chloroxylenol (C8H9ClO). This makes up 4. % of Dettol's total mixture,[1] with the rest composed of pine oil, isopropanol, castor oil soap, caramel, and water. Because several of the ingredients are insoluble in water, Dettol produces a white emulsion of oil droplets when diluted during use. Diluted Dettol can also be used to treat acne[2] in small quantities, but it must not come into contact with eyes, mouth, or nasal passage[citation needed]. Its topical application is a remedy for boils (skin abscess). [citation needed] Like other household cleaners, Dettol is poisonous and should not be ingested.In an extreme case, a forty-two-year-old British man died from Dettol overexposure in May 2007. [3] The company ran a controversial advertising campaign where it claimed that your toilet seat was cleaner than kitchen work surfaces. It was forced to withdraw the campaign. In Australia, the use of Dettol in a spray bottle is used to combat Cane Toads, as spraying the disinfectant kills the toads quickly. Dettol has been a highly reputable producer of hygiene products in the UK for numerous years. They are a company that takes great pride in the accomplishments and achievements that they have made.With numerous products working for both them and the customers that use them they have made great strides in keeping hygiene in the home and office around the country. Dettol handwash is a very common product that can be found filling many of the soap dispensers in restaurants, schools and even hospitals in this country . The Dettol antiseptic liquid can also be found in many of these areas. Both work well in keeping the harmful bacteria that infects people at bay, and thus reduces the amount of germs that are spread to others.People that access these products should be sure to follow the directions on how to use them properly if they are to get the full benefits of these products. If this is done then you can rest easy knowing that the harmful germs and bacteria are being cleansed from the areas that had come into contact with. STRATEGIES AND OBJECTIVES Reckitt Benckiser's objective is to generate above industry average profitable growth by: †¢ Focusing on building the power brands in high growth categories †¢ Geographic expansion of the portfolio †¢ Continuous innovation Higher investment in brand building †¢ Margin expansion and cash conversion to fund reinvestment in core brands and to grow returns to shareholders. †¢ Selective add-on acquisitions DETTOL PRODUCTS Dettol soaps Dettol liquid Dettol hand wash Dettol Prickly powder Dettol multi purpose cleaner Which includes dishwasher, floor mopping liquid, washroom cleaner, kitchen cleaner I have chosen Dettol Soap MARKETING STRATEGY SITUATIONAL ANALYSIS Soap is a major consumer item and there is a huge demand and potential in this market particularly the anti – bacterial segment.The anti bacterial market segment has grown year on year by more than 7 % percent due to increased consumer awareness and education on the benefits of anti-bacterial soaps. As a result, the pie is growing bigger every year. Some uncontrollable situational factors that are faced by the Reckitt Benckiser Pakistan and Dettol soap are as follows, †¢Demand: Although the demand for Reckitt Benckiser products is very high but when we talk about the demand of the Dettol soap the demand is growing in the antibacterial category.The market share of Dettolsoap is more than 10 % in Pakistan out of the Rs 11 billion soap mark et. †¢Competition: There was no direct competitor of Dettol soap at the time of launching but today; two brands are directly competing Dettol. Safeguard (P & G) and lifebuoy (Unilever) are direct competitors †¢Legal/political: these are the uncertainties that are extremely variable in the political conditions of Pakistan. Constant political instability does affect the company in terms of building new relations with new governments all the time. Social and Cultural factors: the company has to be very careful in the implementation of its promotional campaigns, since the social cultural environment of Pakistan is very conservative and any suggestive advertisements usually face a lot of negative reactions on the part of the consumer. †¢Other factors: like the government regulations and technological advancements have had no significant effect on the product and the company. MARKETING ANALYSISIn the mind of the consumer, anti-bacterial soap should have the following: A pro duct whose core function is to clean skin, making it softer and smoother, while leaving a feeling of freshness behind. Good perfume and foam combine to deliver this freshness experience. The key functional benefit is that it removes dirt, oiliness and other impurities from skin. Germs are not top-of-mind for the average consumer, but are a function of Dirt and disease. Research led us to know that consumers are largely unaware of the diverse nature of ‘jaraseem’.They just know that Germs (jaraseem) are the bad guys. They don’t know that there are different types of germs. Different antibacterial competitors are trying to own a higher ground by building on already present germ-kill equity. Like Dettol has given it’s slogan of â€Å"Dettol protects against a wide range of unseen germs, including bacteria and viruses† While safeguard is focusing on ‘Din Raat Lagataar Tahaffuz’ which is more powerful in the mind of the consumer. Lifebuoy is following the â€Å"germ buster’s† strategy. TARGET MARKETThe target market for Dettol soap is all households (primarily mothers) who can afford buying soap and who want to fulfill an everyday need (primarily bathing) that provides them and their family with a 100% anti-bacterial solution – complete protection from all germs/ bacteria and cleanliness from dirt / grime. MARKET DEMOGRAPHICS (GEOGRAPHIC, DEMOGRAPHICS, BEHAVIORAL FACTORS) The target markets analysis of Dettol soap is:- Geographic location Include almost all Urban; suburban; small town; and some rural areas of Pakistan Demographics Gender Male; female mainly mothersAge 18years to 45 years Socioeconomic status Mainly targeting middle class and upper middle class in urban and sub-urban areas – primarily cities and surrounding areas. Rural market penetration is limited and is primarily driven through indirect channels (e. g. Wholesale) Psychographics Young housewives and mothers who care about t he health and well being of their family. MARKET NEEDS (QUALITY CRAFTSMANSHIP, INNOVATIVE DESIGNS, CUSTOMER SERVICE) RB is conscious of the changing consumer needs and trends and is constantly conducting market research to assess opportunities and threats.Quality of the product is the number 1 priority as well as research on new variants. The next planned variant is Dettol Herbal soap. In addition, a new customer hotline has also been added to get instant feedback on product use, problems and activities. MARKET TRENDS The soap market has been most affected by the recent sky rocketing price of palm oil which is the primary ingredient of soap noodles. This has caused the average price of soap noodles to increase by 20% – 25 % forcing producers (also RB) to increase prices of their soap products by almost as much so as not to put excessive pressure on their margins.This will undoubtedly result in decrease in soap sales volumes (higher prices means less consumer off take) as well as disruption in the market due to several quoted prices of the same product available resulting in dissonance in the wholesale and retail markets as well as confusion in consumer buying decisions at the point of sale. MARKET GROWTH The overall soap market is growing by 10 % while the antibacterial segment is growing by 7%. Hence, there is a lot of potential in the market for growth and additional brand penetration and brand building.SWOT ANALYSIS THE STRENGTHS †¢ The brand’s Germ-kill heritage (brown liquid) is seen as strong and adds on trustworthiness (RTB) †¢ Excellent for treating skin irritations, cuts/bruises and seasonal applications †¢ Brand comes from a reputable (old) company †¢ Loyal following of ‘Original’ THE WEAKNESSES ?Not perceived as an ‘everyday soap’ due to: ?Smell – strongly associated with hospitals ?Is harsh on skin – makes skin dry ?Does not make satisfying lather ?Shape not user-friendly ?No awareness of variants No perceived as a dynamic, innovative and contemporary brand ? Low Top-of-Mind recall: Communication not engaging THE OPPORTUNITY ?Leverage the powerful brand equity associated with the Dettol Brand to make Dettol Soap an everyday use proposition. ? THE THREATS Other main players in the antibacterial soap category (Safeguard and Lifebuoy) have positioned their brands for everyday use against bacteria – Dettol soap positioning lacks that desired everyday benefit and experience! COMPETITION ANALYSISHere is a brief description about the antiseptic soap producing companies Dettol soap is a brand of Reckitt Benckiser Pak Ltd and it has been operating in Pakistan since 1999 after taking over from Reckitt & Colman. Market share of Dettol soap in the soap market is around 10% at the end of December 2007. The Dettol soap users have the perception that it is effective in germ kill with the medicinal smell of Dettolliquid which is used for Bruises & Cuts, Insect b ites, washing of clothes, Mopping of floors, Shaving, Bathing and Cleansing of skin and used mostly during summers.Its functional core need is incidental antibacterial. Safeguard ® is the No. 1 antibacterial soap worldwide; it is the only bar soap registered with the FDA. Safeguard is designed to provide excellent germ protection for the whole family. Safeguard, launched in 1995 by Procter & Gamble has set new standards for defining â€Å"health & hygiene† in Pakistan. It is an anti-bacterialsoap that provides germ protection for twice as long as ordinary soaps making it the doctors' number 1 recommended choice throughout the world.The market share of safeguard is the biggest in antiseptic soapcategory with 22 % share. Safeguard users have the perception that it is providing them with Continuous Germ Protection, Gentle on skin, Smells Good, has a easy to grasp shape and the functional needs portrayed is of an everyday soap with germ protection. Lifebuoy is one of Unilever's oldest brands. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to support people in their mission for better personal hygiene.Lifebuoysoap aims to provide affordable and accessible hygiene solutions that enable people to lead a life free from hygiene related worries, everywhere, regardless of the boundaries of nationality, religion and socio-economic status. Lifebuoy has a market share of 16 %. Lifebuoy users see the soap as a decent quality, affordable germ protection agent containing carbolic acid as its germ protection agent and its functional need portrays that it is an everyday soap with germ protection for the middle and lower middle class. OPPORTUNITY ANALYSISBased on the competitive analysis, Reckitt Benckiser found out that there are a lot of opportunities which will help the New Dettol soap capitalize a greater market share. New Dettol Soap’s ability to gain real consumer insights, to launch products and variants that c onsumers actually want, supported by insightful advertising that talks to consumers in their own language, are all vital elements, which will lead to success of Dettol and the New Dettol soap as a brand. †¢ Extensive Market Growth †¢ Market Penetration and Market Expansion. Achieving High Gross Margins †¢ High Customer Services and Satisfaction †¢ New Product Development and Entrepreneurship. PRODUCT OFFERING The product is offered in 5 variants (2 skus – 115 Gms and 70 Gms): †¢ Original: Contains essence of the Dettol antiseptic solution †¢ Skincare: Contains moisturizer for Skin care. †¢ Active: Contains Active cleaning agent for Active cleaning. †¢ Fresh: Contains Fresh scent for a Fresh feeling. †¢ Sensitive: Contains Skin-friendly ingredients for Sensitive skin. POSITIONING STRATEGY Positioning Against CompetitorDettol is positioned as a premium brand which the mother chooses for 100% protection against all germs and bacteria for her family. The mother of the family is the focal point for Dettol Soap positioning compared to Safeguard and Lifebuoy which focuses on children. Positioning In Relation To Product Attribute: The primary positioning vis a vis product attribute is that Dettol Soap has the essence of Dettol Solution, the no. 1 antiseptic brand in the world trusted by families everywhere for over a century – which its competitors do not posses. Hence, it is considered a premium brand in the anti-bacterial segment.Positioning by price and quality As Dettol is a premium brand, it is priced at a premium to its competitors (Safeguard and Lifebuoy). Being premium means there will be no compromise in quality as the link between price and quality exists and customer is always willing to pay more for perceived quality which in the case of Dettol soap, he/she does! MARKETING MIX STRATEGY PRICING STRATEGY Price v/s non price competition Dettol soap is priced at retail price of Rs. 38. 00 (115 gms) and Rs. 26. 00 (70 gms) which is at a premium of Rs 3 and Rs. 2 to its competition (Safeguard and Lifebuoy).Discounts and allowances RB give a special trade offer on Dettol Soap of 2% during the summer season so as to push to product into retail and an additional discount of 4 % to wholesalers to maximize loading in the channel and improved distribution when demand (consumer pull) is maximum. In addition, for the months of June to August – RB runs a special consumer promotion pack of three DettolSoaps (in one package) with a Rs. 19 price off on a purchase of three soap bars. Geographic pricing strategy In pricing the seller must consider the cost of shipping.There are different geographic strategies. But RB utilizes the uniform delivering pricing (the same delivering price quoted to all buyers regardless of their location) for Dettol Soap. DISTRIBUTION STRATEGY CHANNEL OF DISTRIBUTION FOR CONSUMER PRODUCT There are 2 primary channels of distribution for Dettol soap: Distributors and sub distributors: The company sells the products to its appointed distributors and sub distributors (+300 all over Pakistan) that are responsible for the distribution of pre-defined geographical areas who distribute it further to wholesalers and/or retailers.The retail distribution is further classified into TOP STORES (TSP’s) which include all the high profile outlets like al-fatah, HKB, Akbari stores etc and whole sale comprises of categories of diamond, gold and silver divided on the based on their average purchase per month and from here the product reaches the point of sale for the customer. Direct Delivery (Key Accounts) The company provides direct delivery to select large customers like institutional buyers of key accounts which sell directly to the consumer (in case of USC and CSD) or to small retailers / end-consumer (in case of MAKRO / METRO).INTENSITY OF DISTRIBUTION RB has an intensive distribution strategy of the product through its distributors that cover e very geographical area and who resell onwards to wholesalers and retailers. There is also direct delivery service to key accounts (USC, CSD, MAKRO &METRO). Every available channel is utilized for maximum distribution and coverage to all the hypermarkets, supermarkets, general stores, kiryana stores and medical stores. The company also has in place a RDF (rural development force) which is covering the rural areas and exploring new markets for potential market penetration.PRODUCT STRATEGY Consumer and biz product Dettol soap is a fast moving consumer product. Convenience good It is an essential good vis-a-vis it’s target market, which is all households (primarily mothers) who can afford buying soap and who want to fulfill an everyday need (primarily bathing) that provides them and their family with a 100% anti-bacterial solution – complete protection from all germs/ bacteria and cleanliness from dirt / grime. Product mix The five variants provide an ideal product mix in terms of consumer needs i. e.Original with Dettol Solution, Skincare with moisturizer, Active with active cleaning agent, fresh with fresh scent and Sensitive for sensitive skin. A new launch of Dettol Herbal Soap, which takes the tally of soaps to six variants. Unique Proposition that Dettol Herbal Soap has to offer is: â€Å"The fundamental idea is that ordinary beauty soaps only offer aspects of beauty but what healthy skin requires is both freedom from germs and the use of natural extracts; something only offered by Dettol Herbal Soapwhich provides not only Maximum Protection from germs but also contains Aloe Vera, Avocado oil and botanical extracts. Product line extension and uses The product is used primarily for showering / bathing but is also used for hand washing. A product line extension is Dettol Hand wash which is also available under the Dettol Brand. Product Life Cycle Since this is a Fast Moving Consumer Product, the average product life cycle of this product (if use d every day) is 30 days and 2 years if not in use (if stored in a cool and dry location). The brand is entering from growth to maturity. ADVERTISING AND PROMOTION STRATEGY COMMUNICATION STRATEGY OF DETTOL SOAP Reposition Dettol soaps range as a preferred everyday use solution for the whole family† COMMUNICATION OBJECTIVES †¢ Announce new & improved Dettol soap. †¢ Protection against a wide range of unseen germs (including bacteria & viruses). †¢ Better experience (lather / perfume / feel-on-skin). †¢ Show all 5 variants of new Dettol soap. AGENCY SELECTION Almost 135 Advertising agencies exist in market but Reckitt Benckiser has selected Manhattan International Limited (MIL) Advertising Company because of their outstanding work in Pakistani market.BUDGET Dettol soap is a Rs 1 billion brand annually and so the marketing budget allocated to it approx 20 % of total Net revenue, not much resources have been allocated to Dettol soap marketing efforts due to its squeezed margins and close competition with other antibacterial soaps, it mainly derives its sales from the brand equity of Dettol liquid. MARKETING COMMUNICATION METHODOLOGIES This is a summary section. Give a brief overview of your advertising, consumer promotions, personal selling, sponsorship programs and database programs.Discuss the relative mix of each of these components and how you will integrate them together into seamless plan. This discussion should relate back to your Marketing Communication Objective and how these methodologies will help in accomplishing the objective. Different advertising rates of various media vehicles have been given in the appendix 1, 2, 3 and 4. ADVERTISING (TVC) Television is still the primary medium for advertising for Dettol soap, and print also forms a crucial part of the communications strategy. But increasingly campaigns are integrated across all these communication channels.All advertisements of Dettol soap are a blend of hard sell and sof t sell advertising, as all the Dettol soapadvertisements first show the ingredient it contains (Dettol Antiseptic solution) and then portray the emotional benefit for the user which revolves around the theme of a mother and children in which the mother is the one who makes her family use Dettol soap as she is one who decides what is best for her family in personal health, indicating that the target market of Dettol soap are the health conscious mother’s of young children. The main model used in almost all of the Dettol ad campaign is mahnoor baloch.When it comes to advertising, DETTOL prefers TV because of their philosophy that; â€Å"HEALTH AND HYGIENE ALWAYS COMES FIRST. † Thus TV is the best media, as you can show how Dettol soapkeeps you hygienically clean and protected and gives you daylong protection from body odour. Apart from this, in Pakistan, TV is a strong medium, it has highest reach. Thus a large part of advertising budget is focused on TV. Dettol soap spe nds around 60 % of the TV advertising budget on all channels with high rating points like PTV, PTV WORLD, GEO, ARY, INDUS VISION etc. Dettol soap advertises highly in summer season i. . mid of the year, as people prefer frequent washes in such seasons to keep hygienically clean and long lasting protection against body odour. MEDIA PLAN-TV Dettol has devised a well approached media plan which covers almost all of the major channels which are covered through high frequency spots on all (over 12 minutes per channel per day! ), with the Dettol soap ad showing in the headline news of geo and PTV. Cable branding has also been carried out two major cities, in Karachi – world call channel branding (72 spots/day) and in Lahore – cable spots (72 spots/day).CONSUMER PROMOTION Dettol soap also provides additional support by giving away various consumer promotions to provide the consumer with the extra value benefit. The consumer promotion introduced by Dettol soap was that on a pu rchase of three soaps the consumer will get a saving of Rs 19. The consumer promotion is as under. Another consumer promotion opportunity as a part of new product promotion and sampling effort has been carried out at METRO stores in Lahore and Islamabad where a free soap bar is being offered on a single purchase of the new product, Dettol MPC.INSTORE PLACEMENT STRATEGY Dettol soap has also planned an in-store placement strategy to promote and market their product so to have maximum visibility to the consumer; they have assigned dedicated shelves to the product and are also promoting their product in metro and makro aswell. Their placement strategy is mainly focused on O Place Dettol Soap next to Safeguard O Equal or more facing than Safeguard. O Place between Lux & Safeguard where Possible. O Build brand block wherever possible.

junk and fast food essays

junk and fast food essays Many people eat not only when it is pre-set meal time, but also when they have spare time. Junk food allows people to eat without planning, without dressing up, without making a lot of decisions, sometimes without even getting out of the car. Nowadays, Junk food is defined as any food packed with "full of calories", which are contains of an abundance of fat, sugar, sodium, and other chemicals, which has less nutritional value.[gettingwell.com/content/nutition_health/chapters/fgnt37.sthml](6 may 2003) Junk food can also be defined as any food that contributes little or no nutrient value to the diet, but instead provides excess calories and fat. Junk food is actually an American way of life, which has already wide spread around the world. Junk food has become librating trend to lots of country, because of its chief attraction. There illustration of junk food can be summarized with 4 words, which are fun, tasty, cheap and fascinating. [bupa.co.uk/health_information/html/health_news/1907 03addic.html](8 may 2004). It chief attractions influence people prefer consuming junk food to consuming normal wholesome foods in order to stay healthy. The high energy density of junk food is the amount of calories it contains in relation to its weight. It throws the brains appetite control system into confusion; this is related to the size of a portion rather than its energy content. [uihealthcare.com/topics/nutrition/nutr4826.html](8 may 2004) There are lots of junk food outlets in many places and the styles are variable and each sell different types of junk food. For example: If we choose a hamburger for our lunch, we will get many options whether to choose McDonald enjoying Big Mac or to choose Burger King enjoying Whopper Burger. There are so many outlets give us options to satisfy our appetite with variety type of junk and fast food. Some examples of junk food are breakfast ...

Chief Bromden Character Analysis of Cuckoos Nest Play essays

Chief Bromden Character Analysis of Cuckoo's Nest Play essays Chief Bromden is the storyteller of the play. He is usually in the background observing. The importance of Chief Bromden is to show the complacency of the patients on the ward. The fears of the machinery running the ward and in general society also are made evident in the Chiefs asides. The way they do it, Papa, each night they tip the world on its side and everybody loose goes rattlin to the bottom. Then they hook em by the heels, and they hang em up and cut em open (8). The views presented by the chief are in actuality what happen to the patients and what he sees due to the medications given him. In so many words the nurse is tearing the patients down. The chief moves the plot along in his silence until he finally speaks to McMurphy. The Chief just pushes the broom around because that is all the staff thinks he can do. He is believed to be deaf and mute, but R.P. McMurphy finds out otherwise. McMurphy catches on to him in the second act when he offers Chief Bromden a stick of gum (57). After this the Chief relates his family history to McMurphy and the oppressiveness of the Combine (58). The Chief gets fired up about the oppressiveness and being too small to fight back. This gives McMurphy a new goal and something to fight for. In the electroshock scene, Chief Bromden starts out meek, but McMurphy energizes him and the Chief yells GUTS BALL-L-L! (65). Finally, Chief Bromden releases McMurphy from the hospital by euthanizing him and breaking out of the ward by the same way McMurphy wanted to. Dale Wasserman employs Chief Bromden in order to show the struggles of the patients in the ward. The patients are dehumanized by the nurse and Chief Bromden is already there since he no longer speaks. The playwright uses the Chief to show the patients silence. Chief Bromden does not speak and starts out believing he is small and gradually grows i...

Balmer Series Definition in Science

Balmer Series Definition in Science The Balmer series is the portion of the emission spectrum of hydrogen that represents electron transitions from energy levels n 2 to n 2. These are four lines in the visible spectrum. They are also known as the Balmer lines.The four visible Balmer lines of hydrogen appear at 410 nm, 434 nm, 486 nm and 656 nm. These are caused by photons produced by electrons in excited states transitioning to more stable energy levels. There are also multiple ultraviolet Balmer lines that have wavelengths shorter than 400 nm. The spectrum becomes continuous approaching 364.6 nm (ultraviolet). Note: While Balmer discovered four visible lines, five other hydrogen spectral series were later discovered for values of n besides 2. The Balmer series in especially important in astronomy. The lines are seem emitted by many stellar objects because most of the universe consists of the element hydrogen. The series is used to help determine the surface temperature of stars. Source Nave, C. R. (2006). Hydrogen Spectrum. HyperPhysics. Georgia State University.

Textual Analysis Essay Example | Topics and Well Written Essays - 1250 words - 4

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Managerial Economic - Assignment # 2 Example | Topics and Well Written Essays - 250 words

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International and strategic marketing - Essay Example This paper describes the rise of the recorded-music industry, the emergence of disruptive technologies and the effect of this disruption on the marketing strategies of today’s recording industry companies. The marketing strategies are discussed in perspective of the 7Ps of marketing. 3Ps are identified and analysed as potential channels for implementing marketing strategies that could mitigate the threat to recording industry’s digital music sales posed by free and illegal peer-to-peer (P2P) file-sharing websites. Table of Contents Executive summary 1 Table of Contents 2 2.0.Marketing strategies in the Music Industry 6 2.1.Product 7 2.2.Price 8 2.3.Place 8 2.4.Promotion 8 2.5.People 9 2.6.Process 10 2.7.Physical evidence 10 2.8.Section summary 10 3.0.Topics impacting the industry 11 3.1.Changing process using partners and intermediaries 11 3.2.Promoting legitimate digital music using merchandise and concert business 13 3.3.Repackaging physical evidence 14 4.0.Conclusion 15 References 16 1.0. Introduction According to the British Recorded Music Industry, the music industry can be broadly categorised into four sectors: song writing and publishing, recording, live music and artist management (BPI 2012). In all these sectors there are many different organisations and individuals performing different roles and earning their living. Currently the large share of the industry’s value is generated and controlled by the recorded music and live music sectors. The recorded sector is dominated by four major corporate labels that comprise of several smaller companies that focus on different regions and markets. These four conglomerates are: Sony Music Entertainment, Universal Music Group, EMI Music and Warner Music Group (The Economist 2008). The live music sector is dominated by Live Nation Entertainment in the United States. The growth of the recorded music sector epitomised by the rise of music labels towards the end of the 20th century led to the recording sector being synonymized as the music industry (Wikipedia 2012). The recorded music sector grew largely due to the ability of the music labels to efficiently and cost-effectively fulfil the several stages in the process of moving music from artist to consumer. The major record labels are vertically integrated businesses. The stages in the recording industry are: Artists and Repertoire (A&R) – involves finding new acts; recording music – involves composition, production and licensing of copyright; manufacture of mechanical recordings e.g. CDs and vinyl; music distribution and logistics; marketing and promotion; and retail activities (Fleming & E. G. Hughes 2002). Some of the factors that made music labels profitable are: economies of scale which spreads overheads over a wider revenue base; diversity of artists which enables them to maintain a steady flow of releases; and breadth of music catalogue. However, in the 21st century, the emergence and growth of three technologies led to the disruption experienced in the broad music industry in general, but mostly in the recorded-music industry’s value chain. These three technologies are digitalization, data compression and the Internet (Dolata 2011). Digitalization of music made it easy to make copies

Intelligence Research Methods Essay Example | Topics and Well Written Essays - 250 words - 1

Intelligence Research Methods - Essay Example The most in-depth paper that I had to write was a research paper on the class international relations of in the middle-east for the topic; Islam and politics. Although the terminology might not be the same, I am sure with my analytical skills; I can do great and well detailed papers as these are invaluable skill sets. Though the technology has pretty much reduced the need for analytics as there are now softwares that analyze data, these cannot be done away with as they are the ones checking the validity and fundamental worth of data. Although both scholarly and intelligent research methods might seek to determine whether data is reliable and authoritative, the scholarly researchers have not embraced the notion of going out and searching for data sources as the intelligence community does with security in mind. This is very true as in the world of a scholar; there are much analysis and data validation techniques that are applied as the skills are there but not geared towards solving security puzzles. There needs to be integration of the scholarly and intelligence community research methods and processes to shape up great data analysts. Catholic University of America, School of Library and Information Science â€Å"Library Science and Intelligence Analysis: Converging Educational Paths†. You Tube. Flash Video File. https://www.youtube.com/watch?v=wSbfUZ2bg_Y (Accessed April 9, 2014)

International and strategic marketing Essay Example | Topics and Well Written Essays - 4000 words

International and strategic marketing - Essay Example This paper describes the rise of the recorded-music industry, the emergence of disruptive technologies and the effect of this disruption on the marketing strategies of today’s recording industry companies. The marketing strategies are discussed in perspective of the 7Ps of marketing. 3Ps are identified and analysed as potential channels for implementing marketing strategies that could mitigate the threat to recording industry’s digital music sales posed by free and illegal peer-to-peer (P2P) file-sharing websites. Table of Contents Executive summary 1 Table of Contents 2 2.0.Marketing strategies in the Music Industry 6 2.1.Product 7 2.2.Price 8 2.3.Place 8 2.4.Promotion 8 2.5.People 9 2.6.Process 10 2.7.Physical evidence 10 2.8.Section summary 10 3.0.Topics impacting the industry 11 3.1.Changing process using partners and intermediaries 11 3.2.Promoting legitimate digital music using merchandise and concert business 13 3.3.Repackaging physical evidence 14 4.0.Conclusion 15 References 16 1.0. Introduction According to the British Recorded Music Industry, the music industry can be broadly categorised into four sectors: song writing and publishing, recording, live music and artist management (BPI 2012). In all these sectors there are many different organisations and individuals performing different roles and earning their living. Currently the large share of the industry’s value is generated and controlled by the recorded music and live music sectors. The recorded sector is dominated by four major corporate labels that comprise of several smaller companies that focus on different regions and markets. These four conglomerates are: Sony Music Entertainment, Universal Music Group, EMI Music and Warner Music Group (The Economist 2008). The live music sector is dominated by Live Nation Entertainment in the United States. The growth of the recorded music sector epitomised by the rise of music labels towards the end of the 20th century led to the recording sector being synonymized as the music industry (Wikipedia 2012). The recorded music sector grew largely due to the ability of the music labels to efficiently and cost-effectively fulfil the several stages in the process of moving music from artist to consumer. The major record labels are vertically integrated businesses. The stages in the recording industry are: Artists and Repertoire (A&R) – involves finding new acts; recording music – involves composition, production and licensing of copyright; manufacture of mechanical recordings e.g. CDs and vinyl; music distribution and logistics; marketing and promotion; and retail activities (Fleming & E. G. Hughes 2002). Some of the factors that made music labels profitable are: economies of scale which spreads overheads over a wider revenue base; diversity of artists which enables them to maintain a steady flow of releases; and breadth of music catalogue. However, in the 21st century, the emergence and growth of three technologies led to the disruption experienced in the broad music industry in general, but mostly in the recorded-music industry’s value chain. These three technologies are digitalization, data compression and the Internet (Dolata 2011). Digitalization of music made it easy to make copies

Response to the Movie Gallipoli Essay Example for Free

Response to the Movie Gallipoli Essay One of the interesting things about Australia’s history is that the nation was originally a colony of Great Britain. Over time they slowly acquired their independence without war or any kind of revolution, which is rare when looking through the past of many countries like the United States, Brazil and many other places. Although this might be seen as a good thing, the lack of a battle caused the nation’s identity to be pretty much nonexistent the following years after they were already considered their own nation. The movie Gallipoli illustrates how the World War I was important in helping Australia find their identity and create a sense of patriotism. Australian moviemaking had its highs and lows through the Twentieth Century. After the 1970’s, a new age of Australian films started to flow from the country and â€Å"historical films became the most visible internationally† (Bordwell 628). Gallipoli was a film made in 1981 by Peter Weir. The movie not only tells the story of two young men from Australia going to the war, but at also attempts to portray the Australian identity that many Australians had sought for many years. One of these identities is the mateship where today Australia is known. We can see that in the movie just by following the two main characters through their journey. Frank and Archy meet and suddenly they are best friends. Together, they move forward in the story and help each other to achieve common goals. When Frank joins the light horse because he finally reunites with Archy, his other â€Å"mates† get upset and do not approve of the fact that they are losing a friend. When they are reunited in the war zone, they are happy that they are together again. This goes on to display the whole idea of war and patriotism. The movie is also very clear when trying to show the several landscapes that Australia has to offer. We see the city, where the shots are not so wide so all the buildings are closer together giving an overcrowded feeling while in contrast we see the countryside where the viewer sees vast deserts. Right at the beginning where Archy is betting to race with one of the character, we see the desert and how it stretches for miles and miles, while racing he still goes through trees and a stream exposing the diversity one can find in Australia. There are also shots of mountains, those shots are very wide and portray the grandiosity of the country. We also see the relationship of Australians and the Indians represented by Archy’s friend from his hometown. In the movie we also see how joining the British to go to the war was a way of supporting Australia, reinforcing their patriotism and defending their country. One of the character says that the reason they area going to join the British in Turkey, is because â€Å"if we don’t stop them there, they will end up here† (Gallipoli 1981). The young men going to the war were happy that they were able to fight for the country. After they arrive at the beach in Gallipoli, we see them having fun, even though they are at a war zone and their lives are on the line. When they finally get to fight, we hear them shouting that they are doing this for Australia. Towards the end of the movie we see pride and dignity contrasting with and the suffering of being at the war. World War I was important in helping Australian creating their identity. The movie Gallipoli not only explores how the World War I was responsible in creating the Australian identity but also explore other national that today are a representation of that country, like of example the idea of mateship that today is worldwide know to be part of the Australian culture. The viewer also sees the richness of the Australian landscape like the cities, the countryside, and the nature with mountains, deserts, forests and rivers. The movie also shows how the war was important in enforcing their patriotism for their country by showing the young men going to war as happy as they can be, proud that they are able to fight for their country. It is ironic to see how Australia had a pacific independence however they were only able to find their identity after they went to fight in a war.

Effective Communication in Midwifery

Effective Communication in Midwifery A discussion on how the midwife demonstrates her professional accountability through effective communication, including  an awareness of factors, which may contribute to poor communication.   Introduction The Nursing Midwifery Council (2004a, p. 17) in addressing the responsibilities and sphere of practice for midwives under Rule number 6 of their â€Å"Midwives rules and standards† brings forth the importance of communication by stating that midwives â€Å"Should work in partnership with the woman and her family† and â€Å"Should enable the woman to make decisions about her care based upon her individual needs, by discussing matters fully with her†. Rule number 6 adds that the midwife also â€Å"Should respect the woman’s right to refuse any advice given† (Nursing Midwifery Council, 2004a, p. 17). In furthering the roll of effective communication, Rule 7 under â€Å"Administration of medicines† as put forth by the Nursing Midwifery Council (2004a, p. 19) advises that â€Å"A midwife must respect the right of individuals to self-administer substances of their choice†. The preceding specifications have been brought forth as they help to set the foundational context for this examination, that seek to explore how the midwife demonstrates her professional accountability through effective communication, including an awareness of factors, which may contribute to poor communication. The Nursing Midwifery Council (2008a) under a document titled â€Å"The Code: Standards of conduct, performance and ethics for nurses and midwives† begins its document by stating that â€Å"The people in your care must be able to trust you with their health and well-being†, and that in order for nurses and midwives â€Å"To justify that thrust †¦Ã¢â‚¬  they need to be able to conduct effective communication in a broad sphere of activities and actions. In elaborating upon the foregoing â€Å"The Code† adds that midwives need to â€Å"be open and honest† along with acting with integrity (Nursing Midwifery Council, 2008a). The preceding means that they must and are accountable for their actions, means that accordingly that they must â€Å"†¦ treat people as individuals †¦Ã¢â‚¬  respecting their dignity, as well as acting â€Å"†¦ as an advocate for those in †¦Ã¢â‚¬  their care, aiding and assisting them in accessing â€Å"â⠂¬ ¦ relevant health and social care, information and support† (Nursing Midwifery Council, 2008a). The importance of effective communication is further underscored in the dictates of â€Å"The Code† that states midwives must â€Å"Respect people’s confidentiality†, mandating that midwifes need to respect their patient’s â€Å"†¦ right to confidentiality†, informing them as to the â€Å"†¦ how and why information is shared †¦Ã¢â‚¬  among those providing for their care, and importantly, that midwifes â€Å"†¦ must disclose information †¦ (if they) †¦ believe someone may be at risk of harm †¦Ã¢â‚¬  in accordance with the law (Nursing Midwifery Council, 2008a). The foregoing represents rules of ethics as well as conduct that provide the foundational understandings for the conduct of midwives. Importantly, the underpinning of the relationship between midwives and patients reside in collaboration. That communication means listening to their patients, along with responding â€Å"†¦ to their concerns and preferences†, and the support of their patients â€Å"†¦ in caring for themselves to improve and maintain their health† (Nursing Midwifery Council, 2008a). The critical facet of effective and ongoing communication and trust resides in the trust between patients and midwives, as this is the foundation of care. That foundation includes the respect as well as recognition of â€Å"†¦ the contribution that people make to their own care and well-being†, and sharing information, conversation and professional advice in a manner their patients can understand (Nursing Midwifery Council, 2008a). The preceding means the meeting of language as well as communication needs, along with gaining consent before beginning any treatment or care programs to ensure patients are absolutely clear on what such entails (Nursing Midwifery Council, 2008a). The preceding means that the patient’s right to either accept or decline care and or treatment is inherent in their rights, along with their being fully informed as well as involved in decisions as such relate to their care and treatment (Nursing Midwifery Council, 2008a). Standards Effective communication and accountability in the conduct of duties as a midwife includes their relationship with their supervisors as well as doctors, hospitals and other staff, organisations. The foregoing was detailed in another document from the Nursing Midwifery Council (2007) titled â€Å"Standards for the supervised practice of midwives† whereby the important of communication and professional practice means that midwives need to maintain a communicative relationship with their supervisors and the aforementioned support staff to further their own development. In addition, midwifes need to be able to honestly evaluate their own performance to shore up areas that they are either weak or not proficient in (Nursing Midwifery Council, 2007). Communication goes to the heart of delivering effective care, as the patient needs to develop an ongoing rapport, and advise the midwife of all facets connected with their care ‘Prep’ stands for ‘post-registration education and practice’ that represents standards as well as guidance in the providing of care and practice that maintains high levels (Nursing Midwifery Council, 2008b). Under the preceding, nurses and midwives are required to record continuing professional development, in compliance with standards and practice (Nursing Midwifery Council, 2008b). One provision under this requirement is that midwives, as well as nurses, are required to be able to demonstrate their â€Å"†¦ ability to use appropriate communications, teaching and learning skills†. The importance of the preceding is that effective communication is stressed in every Nursing Midwifery Council (2008) document. The significance of the preceding is detailed in the Nursing Midwifery Council’s (2004b) document â€Å"Complaints about unfitness to practise: A guide for members of the public† that deals with allegations concerning care pr actice by midwives. This guide for patients indicates that issues concerning complaints encompasses â€Å"†¦ verbal abuse †¦Ã¢â‚¬  â€Å"†¦ failure to provide adequate care †¦Ã¢â‚¬  â€Å"†¦ concealing unsafe practice †¦Ã¢â‚¬  as key areas, all of which can potentially have their roots in poor communication between midwives and patients. Such instances can be avoided through proper and ongoing communication with patients in a professional manner that emanates from the beginning of the relationship, on through every meeting and or communication exchange. The scope of the preceding, communication, as an important facet in the professionalism and accountability of a midwife is contained in the Nursing Midwifery Council’s (2004c) â€Å"Reporting lack of competence: A guide for employers and managers† that states that one of the characteristics the indicates and or demonstrates a lack of competence includes a â€Å"†¦ difficulty in communicating with colleagues, patients or clients†, the â€Å"†¦ inability to work as apart of a team †¦Ã¢â‚¬ , and â€Å"†¦ poor judgement †¦Ã¢â‚¬  (Nursing Midwifery Council, 2004c). In looking at the foregoing, one can see that communication is either at the heart of, or a symptom. Further importance, as well as administrative recognition of communication as a core foundational aspect in the practice of midwifery is contained in the Nursing Midwifery Council’s (2004d) â€Å"Reporting unfitness to practise: A guide for employers and managers† that states that fitness to practise might be impaired by a â€Å" persistent lack of ability in properly identifying care needs and accordingly planning and delivering appropriate care†. Accountability and Communication The critical nature of health care delivery entails listening and communicating with patients as an active and ongoing dialogue. The critical nature of effective communication as well as accountability and the ramifications of poor communication skills can be a result of the creation of a non-harmonious rapport with the patient that results in misunderstood communication concerning the methods of care and or options open to them, as well as a host of associated factors. In a document as prepared by the Nursing Midwifery Council’s (2008c), listening to patient concerns regarding their care is the first of a list of areas that includes the creation of an â€Å"†¦ environment that facilitates effective communication †¦Ã¢â‚¬ . The emphasis on communication is paramount in the health care profession (Ellingson, 2002). In a study conducted Catherine McCabe (2004, pp. 41-49) she starts her report advising â€Å"Patient centred communication is a basic component †¦ and facilitates the development of a positive nurse-patient relationship †¦ (that) †¦ results in the delivery of quality †¦ care†. Her study uncovered that a lack of communication, along with empathy were two of the most cited reasons by patients in complaints about their health care delivery. The diversity that exists in the UK makes the subject of effective communication even more compelling. Language, educational, believe systems, unsureness and or suspicions regarding the role and or competence of midwifes, tales involving others negative experiences with midwives, as well as a host of other factors represent impediments to the profession that a midwife needs to be aware and cognizant of in establishing contact with a patient, and developing an atmosphere of trust and confidence (Devries et al, 2001). Conclusion In an article published by Medical News Today (2007), it stated that the NMC Code â€Å"†¦ requires each nurse and midwife to act at all times in a such a manner as to justify public trust and confidence†. The article went on to add that â€Å"Nurses and midwifes are personally accountable for their practice †¦Ã¢â‚¬  stating that their professional accountability requires them to â€Å"†¦ work in an open and co-operative manner with patients and their families †¦Ã¢â‚¬  recognising patient input and involvement in their care and health planning (Medical News Today, 2007). While the bulk of this study has focuses on the midwives communication with their patients, which is the core of their responsibilities in their profession, as members of a team, midwives also must exercise and exhibit effective communication with their peers and administrative bodies as well. Supervisors are an important part of this process in that they are there to assist and help midwives stay abreast of new developments, evaluate and aid them in enhancing their care delivery as well as being working partners in the midwife / patient relationship (Nursing Midwifery Council, 2008d). The supervisory practice aids midwifes in their accountability, as well as assisting them in their potential or real communication issues with patients, and stand as an aid in the process. Their role in the effective monitoring of midwifes is in the interests of the public as well as the midwife, through their ongoing monitoring of midwives (Nursing Midwifery Council, 2008d). Jones and Symon (2000, p. 27) point to the preceding as being one of the strengths of the profession in the UK, â€Å"†¦the statutory supervision of midwives†. They state that the system’s priorities are the assisting of midwives in the assessment of their own needs, as well as those of their patients, maintaining the adherence to the Code as their guide (Jones and Symon, 2000, p. 27). The preceding is referred to as ethics that represents the role of midwives, their supervisors and the entire structure of health care that is in the public trust. The aforementioned layer of accountability has been established to oversee midwives as well as provide them with a framework to foster communications with patients, and also provide patients with a structure as well. Good communication, as stated throughout this study, wards off potential issues and problems, and is the cornerstone in establishing effective care for the midwife and patient. Its importance cannot be over emphasised, as miscommunication in health care can have consequences that are life threatening. Bibliography Devries, R., Wrede, S., Teijlingen, E., Benoit, C. (2001) Birth by Design: Pregnancy, Maternity Care, and Midwifery in North America and Europe. Routledge. London, United Kingdom Ellingson, L. (2002) Communication, Collaboration, and Teamwork among Health Care Professionals. Vol. 21, No. 3. Communication Research Trends Jones, S., Symon, A. (2000) Ethics in Midwifery. Mosby Publishers. Edinbergh McCabe. C. (2004) Nurse-patient communication: an exploration of patient’s experiences. Vol. 13, No. 1. Journal of Clinical Nursing Medical news Today (2007) Resuscitation of Patients, UK. 1 November 2007. Medical News Today Nursing Midwifery Council (2004b) Complaints about unfitness to practise: A guide for members of the public. Nursing Midwifery Council. London, United Kingdom Nursing Midwifery Council (2004a) Midwives rules and standards. Nursing Midwifery Council. London, United Kingdom Nursing Midwifery Council (2008d) Modern supervision in action: a practical guide for midwives. Nursing Midwifery Council. London, United Kingdom Nursing Midwifery Council (2004c) Reporting lack of competence: A guide for employers and managers. London, United Kingdom Nursing Midwifery Council (2004d) Reporting unfitness to practise: A guide for employers and managers. Nursing Midwifery Council. London, United Kingdom Nursing Midwifery Council’s (2008c) Support for parents: How supervision and Supervisors of Midwives can help you. Nursing Midwifery Council. London, United Kingdom The Nursing Midwifery Council (2008a) The Code Standards of conduct, performance and ethics for nurses and midwifes. The Nursing Midwifery Council. London, United Kingdom Nursing Midwifery Council (2008b) The Prep handbook. Nursing Midwifery Council. London, United Kingdom